5 reasons why NOW is the best time to build a product

It's been said over and over again that an idea is worth nothing, and that it's all about the execution. I touched on this in my post "What's the value of an idea?" a few weeks back. And while there are a million reasons & ways to kill an idea - from not having a fully baked idea, to not wanting to take on too much risk right now, to not having a team, to feeling embarrassed that it may be a 'terrible' idea - I'd like to explore instead why now is in fact the perfect time to build a product. 

  1. It doesn't have to be an all-or-nothing. Building a product is different from building a company. You don't need to go all-in to build a product (though often times it helps, especially once you start gaining traction). You can work around your existing schedule and you can put as much (or as little) into it as you need to. 
  2. It doesn't have to be expensive. Keep in mind, building a Market Testable Product is vastly different from building a fully blown product with all the bells and whistles needed to support scale. To get to an MTP state (which is where you end up after the bootcamp) you need a few days worth of ideation and execution. From there you'll iterate rapidly at your own pace. 
  3. You don't need to know everything! What’s critical is that you start producing components that will make up the eventual product. At first, you won’t know much - about your product, your business, about your users, about how you can or will run a company. You just need to start!
  4. Thinking about a product does not equal building. This is obvious, but the more time you are not actively building your product the more time you enable competitors to move in, the market to shift, or something else to take priority. 
  5. The tools & resources available to build products have never been better. We get into this in the bootcamp, but there are a ton of free or inexpensive ways to get your product into the hands of users so that you can validate your idea. You don't need to spend money on focus groups or user testing. You don't need design or development help yet. You can do much more than you think on your own!

Hopefully this gives you some inspiration as you set out to build your own products. And the most important thing I can stress is that you just need to start - soon! I'll leave you with some inspiration: